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    Fresh Face: RichStitch Embroidery

    Jasmine Luciano and Marcus Richardson were born and raised in Southeast Lancaster, and their love for the city is reflected in everything they do, especially their embroidery shop, RichStitch Embroidery.


    The business began in their home after Jasmine, a healthcare worker, lost her job when the hospital where she worked closed at the onset of the pandemic.


    With extra time, Jasmine exercised her creativity by painting, drawing, and sewing. Eventually, Marcus spontaneously bought Jasmine an embroidery machine, and the rest is history.


    The pair didn’t know how to embroider at first, but they immersed themselves in YouTube videos while reading all the ins and outs of the practice online. They gave their all to the process, learning apparel industry trends, honing their skills, and building RichStitch.


    Three years later, the full-service embroidery shop has established itself in Lancaster City’s Business District, with a storefront at 42 West King Street. Keeping their business local means everything to Jasmine and Marcus. Each product is designed and produced in Lancaster City, from sweatshirts and bomber jackets to t-shirts and baseball hats.


    “We want to give back to the community,” Jasmine said. “We love Lancaster. We were grown here.”


    Marcus and Jasmine truly want their work to honor where they are from. To prove it, they created a Lancaster-inspired line of apparel that celebrates the city that made them.


    “It has the same effect as buying items made in the USA,” Marcus said. “It means a bit more when you’re buying Lancaster merchandise made by Lancaster people.”


    Visit the storefront at 42 West King Street or get a quote for a custom project at