Discover the joy of stress-free wedding planning with Miss Lyss

Owner Alyssa Kurtz-Price is a seasoned expert at all things wedding planning alongside her talented team.

Fresh Face

Alyssa Kurtz-Price was fortunate to plant the seeds to her passion at the age at 14, getting her first taste of the wedding industry by working for a family friend’s catering business. She already had a penchant for serving others, and the magic of watching an event come together for couples and their families started her on the path to wedding planning. 

Even in high school, Alyssa knew she needed to understand all facets of the industry to set her up to start a business full-time, and by the time she graduated college, she also had a bridal salon internship and a management and marketing degree under her belt. Post-graduate, she channeled her marketing expertise into a development position with a large local construction company, while keeping her weekends booked and busy with wedding and events working as a planner for a local venue. 

It was February 2019 when Miss Lyss Planning, Alyssa’s planning business, was born. The company’s weddings tripled in the first five years, even in the midst of a pandemic, and that’s when she knew it was time to take the business full-time for the 2024 peak season. 

“I wanted to be a well-rounded planner before starting my own business,” Alyssa shared. “I’ve always known I’ve wanted to do this, and after 15 years, I truly have the experience couples need.” 

What continues to fuel Alyssa and her growing team of planners is the peace of mind they bring each of their clients. Miss Lyss takes the time to understand who each couple is, their family dynamics, their vision for the day, and any anxieties they have going into the process—and their clients feel cared for from inquiry through the big day. 

“When couples get married, they don’t know what they don’t know because this is the only time they’ve done this,” Alyssa explained. “For our team, we’ve done this hundreds of times.” 

The culture of Miss Lyss Planning is rooted in positivity, integrity, and collaboration with couples, guests, and vendor partners. 

Whether couples book their event management, partial planning, or the full planning package, their goal is for you to be fully present on your wedding day. When you get a ring, give Miss Lyss Planning one.

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