Find the style that suits you at Lovi

Located on the 300 Block of North Queen Street, Lovi is a luxury fashion experience with a more manageable price tag. The boutique is named after its owners, Emmalyn Love and Vivi Kendall—business partners and great friends who met over a shared love of fashion in 2015.

Emmalyn and Vivi are both female founders and working moms who love dressing well. They know firsthand how difficult it can be for women to prioritize fashion they feel good about, particularly in busy seasons of life like raising kids, building a business, or managing both at the same time.

“A lot of women don’t know what to wear on a day-to-day basis,” Emmalyn said. “When you feel good in your outfit, you feel confident.”

Beginning as an online-only business, Lovi stocks classic pieces that pair well with the other items in your closet to make getting dressed easier. They are excited to curate more of an experience for their customers.

They believe the perfect outfit is built around things each woman feels good wearing, whether someone is drawn to a laid-back pair of jeans or a structured blazer, so they are excited to walk women through that process at their shop.

“We want to cultivate wardrobes for people so they don’t have to think about it,” Vivi shared. “We want to make getting dressed easy and fun.”

At Lovi, Emmalyn and Vivi make sure the whole woman is seen, valued, and welcomed. Ultimately, they believe true style starts with knowing what makes you feel beautiful and wearing it with confidence.

This page is partially sponsored by Northwest Bank who believes in supporting the growth of small businesses in Lancaster City.

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