Meet the mother-daughter duo of POSH Bridal

Posh Bridal was founded in 2010 by award-winning bridal gown designer Janell Berté, who worked in the wedding industry for more than four decades. Janell established the Lancaster boutique as a destination for modern brides who wanted elegance, fun, and something truly unique. 

When Janell decided it was time to retire in 2024, she already had a trusted and experienced successor in Lily Chow, who had worked and trained under Janell for three years. In her budding career, Lily had a natural gift for guiding brides through the magical experience of finding their dream gown. 

“It felt like the right next step in my career,” Lily shared. “And I’m fortunate to have had two strong role models in the industry because my mother is a dressmaker who could co-own the business with me.” 

With Lily’s mother Karen—who ran a custom gown business for nearly 30 years—as designer and alterationist, the Chows are ready to carry POSH’s legacy forward with the same luxury experience Janell established, while introducing their own fresh ideas. 

Lily is excited to continue sourcing breathtaking couture gowns that will offer brides spectacular, out-of-the-box options while keeping that timeless appeal. In addition to the bridal shopping appointments Lily leads, Karen is excited to add alterations and gown options for mothers of the bride and groom, as well as bridesmaids, to really round out POSH’s offerings. 

Both of them bring their own spark of passion to POSH. For Lily, it’s all about the wow factor when pulling gowns for her brides. “I love to surprise my brides,” she shared. “To find a dress that fits their style but is a little unexpected. It’s that moment where you find the perfect combination to make them feel beautiful and empowered as themselves—the bride they were meant to be!” 

And for Karen, it’s all about getting that perfect fit so a bride feels stunning and comfortable on her big day. “I love to create, and I love the art of the fit,” she said. “It’s very important the gown fits well—I’m very particular about it.” 

As the mother-daughter duo take on the 2025 wedding season, Lily and Karen are grateful for the newfound appreciation they have gained for each others’ expertise that come together for an exceptional experience for their brides. 

As you look towards your big day, plan your POSH experience for a fun, stress-free environment to find the dress of your dreams! 

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